Health Care Marketing and Consumer Engagement Summit – Spring

Consumer Engagement A to Z: What Patients Want and How to Give It to Them

There are both strategic and compliance issues in addressing the engagement of patients and, more specifically, balancing the health care literacy of consumers and what they desire versus the types of permissible incentives that may be provided to Medicare and Medicaid beneficiaries.

• Evaluate the shifts in patient satisfaction metrics
• Address current issues with patient literacy
• Understand CMP restrictions on beneficiary incentives
• Understand impact of high-performing networks
• Consider strategic marketing and incentive initiatives