PRESENTATION DETAILS
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Preventing and Addressing Fraudulent Marketing and Abuse
Event: Advertising & Promotion for Medical Products Conference
[10/14/2022 - 2:00 p.m.]
Synopsis:
The risk of garnering fraudulent marketing claims under the False Claims Act and Civil Monetary Penalties Law, as well as violations under the Anti-Kickback Statute, may be reduced through corporate compliance programs and practices to ensure lawful marketing. Panelists will examine the roots of how unintentional fraudulent activity in an industry begins and provide best practices through practical examples to prevent such activity. This session will additionally address recent caselaw and trends related to fraudulent marketing and abuse to highlight the importance of developing a culture of compliance in industry.
Panelist(s): Carolina Wirth, Hall Render; Philomena McArthur, Johnson & Johnson; Krysten Rosen Miller, Covington & Burling LLP
Organizer: Food and Drug Law Institute