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NAD Recommends that Medical Device Manufacturer Discontinue Advertising Claims Following Competitor Challenge

[07/11/24]

Posted on July 11, 2024 in Health Law News

Published by: Hall Render

On June 4, 2024, the National Advertising Division (“NAD”), a self-regulatory forum for competitive advertising disputes, recommended that a breast cancer genomic test manufacturer (“Advertiser”) modify or discontinue several claims regarding the superiority of its tests for Black women, including claims that a competitor’s (“Challenger”) test is “inappropriate for women and that it is... READ MORE

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